AfDB Fashionomics Africa Contest 2021 | $2,000 Prize

African Development Bank (AfDB) Fashionomics Africa Contest 2021 | $2,000 Prize: African Development Bank (AfDB) Calls for
Applications from Fashion Entrepreneurs over 18 Years Old, Based in Africa for its 2021 Fashionomics Africa Contest, See Eligibility,
Benefits, Prizes, Requirements, Selection Criteria, Application Guidelines and Deadline.

The first Fashionomics Africa contest is a challenge prize run by the African Development Bank, in collaboration with the United Nations Environment Programme, Parsons School of Design and Ellen MacArthur Foundation’s Make Fashion Circular initiative, across the Continent.

On the continent and worldwide, the current linear take-make-dispose model, characterised by rapid and endless consumption is giving way to a more circular and inclusive fashion value chain.

This year’s competition is looking for African fashion brands that will change the ways we produce, buy, use and recycle fashion and encourage a more sustainable change in consumer behaviour – as well as to raise further awareness around the topic itself.

If you are an African designer and a fashion entrepreneur over 18 years old, based in Africa, operating in the textile, apparel or accessories industry and you have launched a fashion business (with a maximum of 50 employees), submit your proposal below.

 

Eligibility

• Open to African designers over 18 years old that live in Africa. Proof of age will be requested.
• Participants
  must have launched a fashion business and operate in the textile
  (fabric making), apparel (clothing) or accessories sector.
• Recently launched business are encouraged to apply. Proof of business registration will be requested.

 

Award / Prizes

The winner will have the opportunity to win:

• A financial reward of USD 2,000 for the best sustainable and innovative design;
• A Fashionomics Africa certificate;
• Access to a network of media insiders and industry experts;
• The possibility to take part in online events and share insights on key sustainability challenges facing the industry;
• The
  publication of the winner’s story and 400-word blog on the African
  Development Bank’s website and Fashionomics Africa platform;
• The possibility to attend a Fashionomics Africa webinar as a panellist;
• Access to mentoring and networking opportunities via:
  • Parsons School of Design:
    • Two
      Individual project development mentoring sessions with Parsons School
      of Design Undergraduate co-Director for Fashion Design, Brendan
      McCarthy;
    • One group critique session to support project development with Parsons School of Design faculty members.
  • Ellen MacArthur Foundation’s Make Fashion Circular initiative:
    • Benefit from Ellen MacArthur Foundation’s Make Fashion Circular initiative network support;
    • Take part in one of the Foundation’s live online events to present on the brand and project.
  • United Nations Environment Program:
    • Visibility and networking support:
      • Present
        the brand’s sustainability journey at an online event organized by
        UNEP, with the participation of African and international companies,
        technical organizations, fashion institutes, etc.;
      • Participate in a live event dedicated to Sustainable Fashion during the fifth United Nations Environment Assembly (in 2022);
      • Be
        featured under the UNEP Sustainable Fashion Communication Campaign to
        be launched next year and benefit from UNEP social media support.
  • Capacity-building support:
    • Gain one exclusive seat to participate in a UNEP online training program on eco-innovation, and life cycle approaches;
    • Get the opportunity to dialogue with some of UNEP’s Goodwill Ambassadors.

Selection Criteria

• Quality of the sustainable products designed (60 points)
• Clear
  write-up (on the brand and its sustainable products) and solid growth
  plan/strategy on how they intend to disburse the $2,000 prize (30
  points)
• Brand’s commitment to sustainability (10 points)

Method of Application

Click Here to Apply Online.

The information to be provided will include:

• Personal information about the participant;
• Business information about the participant’s brand;
• Write-up (max. 2000 words) to:
  • Present the brand’s sustainable business model (from the materials used, to the production and end-life of the product);
  • Present
    the brand’s supply and distribution channels, social engagement and
    justice, labour practices (i.e. the social status of its employees) and
    additional eco-friendly measures. How does the brand demonstrate
    consideration for the people who are part of the
    design/development/production systems, and how does the brand ensure
    that the products have an impact on people and communities?;
  • Explain what makes the brands’ flagship products environmentally friendly and innovative;
  • Explain how does the brand define sustainability and how does the brand measure its impact on products?;
  • Explain
    why did the brand choose to engage in a specific area of sustainable
    production? Explain the motivation behind this choice;
  • Explain how they intend to allocate and spend the funds, should he or she win the competition.
• Pictures of the product(s) proposed in different angles (at least front and back views) – maximum 5 product.
  The following information will be required for each product submitted:
  • The materials used;
  • The design process;
  • The production techniques;
  • The methods put into place to reduce the carbon footprint (if any);
  • Information on the life of the product: durability and measures taken to extend the product’s lifetime.
• Other attachments: 1 page visual/textual summary of the brand, look book, press book and any other relevant document.

 

Deadline

31st December, 2020.